How to Create a Transcript for Education Marketers

How to Create a Transcript for Education Marketers

A transcript is the official record of all courses you’ve taken, including those you’ve been enrolled in for years and even ones that have been completed long ago. It’s a critical document that can unlock opportunities for your future. So it’s important to get it right!

If you’re an education marketer, a transcript can help you deliver relevant and engaging content to your target audience. But before you decide to use transcripts, there are some things to consider.

Transcripts are word-for-word copies of audio or video media. They’re used for many purposes, from making your videos and audio podcasts more searchable to providing accessibility for people who can’t or don’t want to watch or listen.

A high school transcript, for example, is a one-page summary of your teen’s academic history. It lists all the classes they’ve taken, the grade received for each, and their credit hours. It also shows if the course was a parent-taught class or taken at an outside institution. And it can show that your teen has been awarded their diploma.

To create a transcript, you can manually type out each word or use transcription software. Some tools, like Descript, automatically transcribe audio and video content with up to 95% accuracy. The key to creating a good transcript is to keep it organized and clear. You don’t want to confuse your readers by using too many abbreviations or spelling out complex words. Adding a proofreading step after you’ve written the transcript can also prevent grammatical errors from distracting your readers or creating a bad impression.

Transcripts can be used for many different purposes, from education to law enforcement to business. They’re an excellent way to capture information that might otherwise be missed or lost in a meeting, interview, or court proceeding. They can also be helpful for people who are deaf or hard of hearing.

In the US, adults spend 11 hours a day connected to media. Some of that time is spent watching video. For audio and video-only content, a transcript can make it easier for people to consume by allowing them to read the words while listening or watching. Transcripts can also be used to create descriptive transcripts, which are required for compliance with WCAG 2.0 AA standards and Section 508.

For example, This American Life transcribed their entire podcast archive to increase inbound traffic, create a better user experience, and make their content more accessible. Their efforts resulted in a 4% boost in inbound traffic and a significant increase in unique visitors. It also increased the number of social shares their content got, as well as search engine visibility for keywords related to their content.

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